Increase Your Customer Base By Marketing On Facebook

If you want your business to stay competitive, it is important to keep up to date with all of the latest marketing techniques. One modern-day marketing tool that can make a big difference in your bottom line is Facebook. Here are some tips on how to use this powerful social network to grow your business.

Perhaps the easiest way to get started with promoting your business on Facebook is by taking advantage of their paid ads. These ads can be set up in a matter of minutes and don’t require any ongoing maintenance like a traditional Facebook page. Best of all, because Facebook gathers so much information on their users, it is easy to target your ads to only the people who are most likely to respond to them.

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One of the main reasons that social media marketing works is because it makes it easy to reach new people. Each time one of your existing followers comments on or shares one of your posts, all of their friends see it as well. Writing excellent posts that people will actually want to share can help you quickly grow the number of people who like your page.

Getting people to like your page can be challenging. One option is to give them something of value in return for them clicking the ‘Like’ button. This doesn’t have to be anything fancy. Something as simple as a coupon for one of your products will do. You could also consider providing them with access to a free e-book.

Before you really dive into Facebook marketing, determine what you hope to accomplish with it. Having a clearly defined goal in mind can make it easier for you to create content for your page that helps you move in the direction of that goal. It will also make it easier for you to gauge whether or not you are on target as time goes by.

Promoted posts can be effective. However, you will generally get the best results if you only make them visible to your current followers. Strangers who are not already familiar with your business are more likely to ignore them since they will just view them as ads.

As with all types of marketing, it is important to make sure that the time and money you are investing into Facebook is actually paying off. If you aren’t seeing an increase in profits as a result of your efforts, you may need to reevaluate what you are doing to see if there is a way that it could be more effective.

One mistake that many businesses make is posting to their accounts too often. People will quickly stop following your business if their feed is filled with your posts every time they sign in to their account. Try to post often enough that people don’t forget about your business, but not so often that you annoy your followers.

Facebook determines your page’s EdgeRank by how engaged your followers are. If you pay for followers, you can wind up damaging your EdgeRank since paid followers are unlikely to interact with your content. Even though it takes more time, it is far better to build your fanbase organically.

As a business owner, it is important to find ways to beat out your competition. Using social media marketing through Facebook can be an effective way to gain a following of committed customers. This, in turn, can boost your bottom line, helping you stay ahead of your competitors.

Improve Your Email Marketing Results Through These Ideas

In today’s modern online world with social media dominating the marketing news, email marketing is still at the forefront of strategies used by the smartest companies. This is because despite all the buzz around other methods, email is still something the majority of people use on day to day basis and sometimes multiple times a day! Knowing this, crafting a good email marketing campaign will yield high results when done properly. Read on for some tips on exactly how to do that.

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Tell Stories

A major way to have an impact with your email marketing strategy is to use the power of stories to keep a reader interested. While it doesn’t have to be Hollywood type material, a simple story of even how your product or service came into existence would suffice. How you may have tweaked a currently available product and made it better is also another storyline to pursue. Just be sure it leads with your reader as the focus of the story, and the benefits they would receive will become apparent as they follow along.

As long as you remain authentic in your wording, an email subscriber will stick for the ride. With all the various propaganda constantly being promoted to them, this approach will be very refreshing from their perspective. Again, don’t get caught up in making it intricate. Be yourself and write naturally. Plan out your email sequence and write out at least seven straight days of content which starts with a beginning and end, so as to satisfy their curiosity but not waste too much time in getting the point across. From there, you can add on to that sequence at a much less frequent pace.

Better Subject Lines

In social media, pictures make the biggest difference in results. In email marketing, it’s the subject line that constantly needs to be tested to improve your results. If no one cares to click further and read your email, there is no purpose so that’s why this is critical. We will assume you have an email system which allows you to split test various subject lines so you can eliminate the loser and constantly improve the winner. Study compelling short titles in industry related promotional materials you read as well as from competitors, while testing well received subject lines of other marketers which are adjusted for your purpose. The difference in results can be staggering so ignoring this point would be ill advised.

Design Elements

Depending on your branding, testing plain text email against fully designed email templates can make a difference. Plain text email done properly can generate substantial results when combined with daily emailing and story based selling. Deliverability is more assured as well however the need for a branded and fully designed email template may be necessary. If so, concentrate on keeping the colors in line with the brand. Too bright colors will end up frustrating or stressing the reader, while muted colors can be bland and put them to sleep. Finding a balance here will help immensely. Being consistent with everything including fonts will ease the minds of your readership.

Deliverability

You can email all you want but if the subscriber doesn’t receive it, then it’s useless. Making sure first that you have total permission to send this person an email is most critical. Once that is established, ensuring you are white listed as a contact will help in making certain your emails are received. Good email marketers create a specific page with detailed instructions on how to do this for every new subscriber that signs up. Going this extra step for your own business will help remind the new subscriber to address this immediately, which in turn will improve your chances of being read.

Sign up for a few of the popular email services and test your deliverability. If you don’t receive the emails sent out, talk to your email provider to improve these numbers. The better ones will make this a priority as it improves their overall service as well.

As one can see, email marketing has so much potential when done properly. We’ve discussed a few tips here which hopefully you will implement to improve results today.