In today’s modern online world with social media dominating the marketing news, email marketing is still at the forefront of strategies used by the smartest companies. This is because despite all the buzz around other methods, email is still something the majority of people use on day to day basis and sometimes multiple times a day! Knowing this, crafting a good email marketing campaign will yield high results when done properly. Read on for some tips on exactly how to do that.
A major way to have an impact with your email marketing strategy is to use the power of stories to keep a reader interested. While it doesn’t have to be Hollywood type material, a simple story of even how your product or service came into existence would suffice. How you may have tweaked a currently available product and made it better is also another storyline to pursue. Just be sure it leads with your reader as the focus of the story, and the benefits they would receive will become apparent as they follow along.
As long as you remain authentic in your wording, an email subscriber will stick for the ride. With all the various propaganda constantly being promoted to them, this approach will be very refreshing from their perspective. Again, don’t get caught up in making it intricate. Be yourself and write naturally. Plan out your email sequence and write out at least seven straight days of content which starts with a beginning and end, so as to satisfy their curiosity but not waste too much time in getting the point across. From there, you can add on to that sequence at a much less frequent pace.
Better Subject Lines
In social media, pictures make the biggest difference in results. In email marketing, it’s the subject line that constantly needs to be tested to improve your results. If no one cares to click further and read your email, there is no purpose so that’s why this is critical. We will assume you have an email system which allows you to split test various subject lines so you can eliminate the loser and constantly improve the winner. Study compelling short titles in industry related promotional materials you read as well as from competitors, while testing well received subject lines of other marketers which are adjusted for your purpose. The difference in results can be staggering so ignoring this point would be ill advised.
Depending on your branding, testing plain text email against fully designed email templates can make a difference. Plain text email done properly can generate substantial results when combined with daily emailing and story based selling. Deliverability is more assured as well however the need for a branded and fully designed email template may be necessary. If so, concentrate on keeping the colors in line with the brand. Too bright colors will end up frustrating or stressing the reader, while muted colors can be bland and put them to sleep. Finding a balance here will help immensely. Being consistent with everything including fonts will ease the minds of your readership.
You can email all you want but if the subscriber doesn’t receive it, then it’s useless. Making sure first that you have total permission to send this person an email is most critical. Once that is established, ensuring you are white listed as a contact will help in making certain your emails are received. Good email marketers create a specific page with detailed instructions on how to do this for every new subscriber that signs up. Going this extra step for your own business will help remind the new subscriber to address this immediately, which in turn will improve your chances of being read.
Sign up for a few of the popular email services and test your deliverability. If you don’t receive the emails sent out, talk to your email provider to improve these numbers. The better ones will make this a priority as it improves their overall service as well.
As one can see, email marketing has so much potential when done properly. We’ve discussed a few tips here which hopefully you will implement to improve results today.